ABM Social Selling Success Board
This interactive board was created in collaboration between Zendesk and Momentum Data.

It highlights the main successes and insights from the highly effective ABM Social Selling programs run together globally since 2020 as part of Zendesk's demand generation strategy.
THEN
In 2020, Aoife Byrne, Marketing Manager Emerging Markets, kicked off the first campaign as an innovative way to break into new markets.

She chose Social Selling with Momentum Data for its ability to achieve account-based targeting at scale in Turkey and Israel.

Within the first months of the campaign, 3 of Aoife's Marketing colleagues (based in Germany, Netherlands, and Denmark) heard about its initial successes and jumped on board for their regions.
2 years later, Zendesk has run Momentum Data's campaigns targeting 65 countries globally.

101 sales reps' profiles have been leveraged to grow the collective Zendesk network by 17,000 new, relevant and qualified connections.

11 campaigns are currently active across 9 different regions. This board is designed to help spread the word to other Zendesk Marketing and Sales teams!
NOW
A strong history: How we arrived at working together in 65 countries
We saw significantly higher response rates than we have in other types of campaigns.
-Albert Martorell
Sales Territory Manager, Spain & Portugal
Momentum Data's algorithm identified Zendesk's potential key target companies and contacts, and leveraged the sales reps' profiles to expand their LinkedIn networks and generate highly targeted and high-value sales opportunities.
So, how did these programs work?
Zendesk's highest-performing messaging
Optimize the LinkedIn profiles of Zendesk's sales team.
Define target audience & grow network on LinkedIn.
Send messages & follow-ups using A/B-tested best practices.
Zendesk's sales team takes over the pre-qualified conversations.
Hi {{FIRSTNAME}},

Great to connect here in the digital space.
I’m a CX champion here at Zendesk and am looking to connect with like minded professionals to exchange insights and best practices.

I believe that in your role with {{COMPANYNAME}} you may face the same challenges as many of our customers do in the current situation and I think you might relate to some of the work we’ve done with companies like Uber, Siemens & Airbnb.

Would you be free for a call next week to run through some relevant use cases and see how your peers in the industry are adapting to the increasing demands of their customers?
Bonjour {{FIRSTNAME}},

Je vous remercie d’avoir accepté ma demande de mise en relation.

En tant que directeur de comptes chez Zendesk, je souhaite discuter sur vos enjeux autour de l’expérience client et partager la manière dont Zendesk peut y contribuer.

Compte-tenu de votre rôle chez {{COMPANYNAME}}, je pense que le retour d'expérience d'entreprises telles que Decathlon, Back Market, JC Decaux, Qonto ou encore Disney sur l'amélioration de leur expérience clients, agents et de leur productivité générale, pourrait vous intéresser.

Quand seriez-vous disponible pour un appel de 30 min pour en discuter ?

Prenons le temps d'un café un matin à 8h30 ou 13h30 ?

Dans l’attente de votre retour

Bien à vous,
{{PROFILEOWNER}}
Hi {{FIRSTNAME}},

Good to be connected.

You may already be familiar with Zendesk as an industry leader in Omnichannel Customer Service.

I'm contacting you because I think our solutions may be able to help you manage the customer experience more efficiently and lighten customer service ticket workload.

Zendesk customers such as {{INDUSTRY COMPANIES}} are enthusiastic about the reduced workload this functionality brings. Let me show you the difference with Zendesk and how we can get rid of some of the redundant tasks.

Are you available for a short call appointment next week or could you let me know who’s responsible for your customer service?

Best regards,
{{PROFILEOWNER}}
Examples of strong LinkedIn profiles from your colleagues
Select the icons to explore their profiles
Ariadna García González
Vincent Tellier
Nathalia Favero
Carlos Llorca
Meet Luisa, Zendesk's Account Manager
Long-term commitment to Zendesk as dedicated Key Account Manager
Specialist in ABM and Social Selling
Grew up in Nuremberg, Germany before moving to Barcelona
Loves hiking, dancing, and going for runs with Link, her massive husky dog
Who exactly is Momentum Data?
Founded in 2017 and based in London & Barcelona, Momentum Data is the leading ABM Social Selling program for Enterprise Marketing & Sales teams.
Account-Based
Targeting:
outreach to specific, high-value target accounts 
Non-stop assistance: dedicated Account Manager walks participants through the whole process
What makes Momentum Data's campaigns uniquely effective for Zendesk?
Compliant & Secure to address Zendesk's GDPR and data security requirements
Proprietary Tech:
AI and RPA (Robotic Process Automation) allows for ABM at scale
Momentum Data specializes in B2B Enterprise clients in the software, technology, and industrial sectors, working with some of the largest in the world.
Together we have noted various campaign highlights and learnings over the past years.
Social Selling worked well to revitalize conversations with Zendesk's existing clients and upsell them.
Demand generation was particularly successful in new untapped markets.
Launching new products in existing markets has also been a strong use case.
New sales team members were brought up to speed at a much quicker rate.
Interested in learning more? 
We're ready to help.
Schedule a 20-minute meeting.